The Homeownership Expansion and Resilience Opportunities Program (HERO) is an affordable homeownership initiative to support the development of quality affordable housing. The program combines discounted land disposition, construction financing, and project subsidy assistance such as gap financing to eligible developers to construct affordable, for-sale homes for homebuyers up to 100% AMI in Orleans Parish. The program is open to developers building on eligible properties and does not require construction on NORA-owned land.
The New Orleans Redevelopment Unlimited (NORU), NORA’s affiliated nonprofit lending entity, will offer construction loans during the construction period as well as project subsidy assistance to cover any funding gaps that exist between the total development cost of the project and the final sales price of the home. Funds are also made available directly to homebuyers to bridge affordability gaps that may exist between their first mortgage financing and the final sales price of the homes.
Application window: October 14, 2026 – November 13, 2026
Register for an account through NORA’s WebGrants portal here. Please allow for up to 2 business days for NORA to approve your registration. Once approved, you may begin submitting applications to open funding opportunities. If you already have a valid NORA WebGrants User ID and Password, you do not need to register again. Your existing credentials can be used to access and apply for any open funding opportunity.
The target areas for this program prioritizes areas designated as stronger-market neighborhoods by the New Orleans Market Value Analysisrequirement that all funds must affirmatively further fair housing.
NORA reserves the right to expand eligible target areas to include additional underserved or priority neighborhoods within the City of New Orleans, as determined by program needs, funding availability, and consistency with adopted housing and community development priorities.
NORA will provide a current list of eligible vacant properties as an attachment to the applicable Funding Opportunity in NORA's WebGrants portal. The property inventory will consist of vacant lots located within designated target areas of New Orleans and available for redevelopment through the Homeownership Expansion and Resilience Opportunities (HERO). Only applicants in good standing with New Orleans Redevelopment Unlimited, Inc. (NORU) will be eligible to receive property awards under this solicitation. Applicants are responsible for reviewing the most current property inventory posted with the Funding Opportunity.
NORA properties:
All constructed residential units must:
Under HERO, New Orleans Redevelopment Unlimited, Inc. (NORU) will utilize HTF funds to provide construction financing and related subsidy assistance for the development of affordable housing units benefiting households up to 100% AMI.
NORU is authorized to carry out eligible housing activities utilizing HTF funds. As NORA’s affiliated nonprofit development entity, NORU may administer construction financing, subsidy assistance, acquisition, redevelopment and other eligible affordable housing activities designed to support neighborhood revitalization objectives.
NORU may retain revenue generated from lending activities, including but not limited to interest earnings and principal payments, and other related proceeds, to support the continued operation and expansion for the construction lending program. Revenue received from the sale or resale of housing constructed under HERO as a result of carrying out eligible activities will be retained for the specific purpose of creating revolving loan funds to continue the construction lending program activity.
Developer Eligibility
Individuals, non-profit, and for-profit entities are eligible to apply as a developer in this program. Applicants must:
Financing is available to support the redevelopment and construction of scattered-site, for-sale residential housing on properties acquired through this program.
Eligible costs shall be limited to approved redevelopment and construction expenses consistent with approved project budgets. All funds are disbursed on a reimbursement basis only, and applicants must maintain accurate and complete documentation of all project expenditures. Therefore, developers must have the capacity to maintain detailed documentation and accurate accounting of all project expenditures, as well as final “actual” development costs for each property constructed
HERO funds may be utilized for eligible housing activities including, but not limited to:
Hard Costs
Soft Costs
Insurance & Project Costs
Homebuyer Assistance (if needed to ensure affordability)
All required forms and detailed budget items are provided within the WebGrants funding opportunity and must be completed and uploaded as part of the application.
Rental housing development is not an eligible activity for the use of these funds.
Funds may not be used for:
The program will provide construction financing to qualified developers to support the development of affordable housing units. Financing is structured as a low-interest construction loan designed to cover the gap between Total Development Cost (TDC) and the final sales price of the housing unit.
Developers will execute all required loan documents prior to closing and the commencement of construction.
Loan forgiveness is structured as a sum of developer/project subsidy and homebuyer subsidy, subject to the following limits:
Any portion of the loan not applied as subsidy must be repaid to NORU, in accordance with loan terms.
Homebuyers must meet the following eligibility requirements:
Homeownership under this program is not restricted to first-time homebuyers, but eligible homebuyers may not own more than 50% interest in any other home at the time of closing.
Homebuyers are eligible to apply for and receive Soft Second funds from City of New Orleans programs. If the buyer is approved for both, NORU will subordinate its lien position to the City’s loan through an Act of Subordination, subject to approval.
Developers are responsible for:
Developers must model their projects to target households at or below 100% AMI. Developers must demonstrate, through their application, a clear and feasible strategy for identifying and securing qualified homebuyers.
To support neighborhood stability and community investment, developers must prioritize marketing to
“Good Neighbors” before all other buyers during the initial marketing period.